POSITION ID # 32678

Position: Social Media Manager
Location: GTA – North Toronto area
Work Type: HYBRID – 3-4 days in-office per week
Salary Range: Base between $75,000 – $95,000 (depending on experience)

ABOUT OUR CLIENT

Our client is a high-growth personal care company with a portfolio of well-known brands in the beauty and hair care space. They are seeking a creative, strategic, and results-driven Social Media Manager to lead and execute social strategies for one of their key consumer brands.This is an exciting opportunity for a social-savvy professional who is both analytical and creative—someone who’s passionate about driving community growth, testing new content formats, reacting to cultural trends, and tracking performance through data and insights. If you're agile, collaborative, and ready to make an impact in a fast-paced, evolving industry, this role could be for you.

RESPONSIBILITIES

The Social Media Manager will perform a diverse range of functions including but not limited to:

• Develop and execute a measurable, organic social strategy aligned with business objectives and brand identity
• Build and manage quarterly content calendars based on brand and communication priorities
• Collaborate with Brand Marketing, Marketing Communications (PR + Influencer), Creative, and Sales teams to align messaging and campaign execution
• Plan and manage content shoots and editing for social posts, ensuring timely and on-budget delivery
• Post content at a strategic cadence to maximize reach and engagement
• Act as community manager, responding to comments, DMs, and audience engagement
• Monitor and report on community health and social performance metrics, contributing to weekly reporting
• React quickly to trends, news, and cultural moments with relevant content
• Maintain and curate the social content library, graphic and video assets
• Conduct ongoing audits of performance, and present insights with recommendations
• Analyze KPIs, sentiment, online reviews, and product feedback to drive future strategy
• Liaise with customer service teams to address consumer inquiries as needed
• Innovate with new content formats and testing strategies to expand engagement and reach

REQUIRED QUALIFICATIONS

The ideal candidate should possess the following qualifications:

• 3+ years of experience as a Social Media Specialist, Strategist, or Manager within Beauty or Fashion
• Demonstrated success in growing and managing social communities
• Expertise across Instagram, TikTok, Facebook, Pinterest, YouTube, Twitter, and Snapchat
• Strong skills in content production, including planning, editing, and managing both internal and external shoots
• Familiarity with Iconosquare or other social media publishing and analytics platforms
• Strong writing, creative thinking, and copy development abilities
• Solid analytical skills and experience with A/B testing, KPI tracking, and performance reporting
• Comfortable monitoring and reacting to social activity outside regular business hours when needed
• Bachelor's degree in Marketing, Communications, or a related field
• Self-motivated, collaborative, and thrives in a fast-moving environment