POSITION ID # 32504
Position: Senior Manager Digital Advertising
Location: GTA - North Toronto area
Work Type: ONSITE - 4 days in-office - 1 day WFH
Salary Range: base between $95,000 - $130,000 - depending on experience



ABOUT OUR CLIENT:

Our client, a high-growth beauty and personal care company, is seeking a results-driven Senior Manager Digital Advertising to lead multi-platform campaigns and optimize performance strategies. A background in the Beauty, Cosmetics, Personal Care, Fashion/ Lifestyle, or CPG industries is an asset. The ideal person for this role will be a forward-thinking, hands-on professional who has experience and a passion for digital innovation, demand generation, and executing digital growth strategies across various platforms.

RESPONSIBILITIES:

The Senior Manager Digital Advertising will perform a diverse range of functions including but limited to:

• Develop and execute comprehensive performance marketing strategies across paid channels, including Meta, TikTok, YouTube, display, and video.
• Manage the full lifecycle of media campaigns, overseeing budget allocation, audience targeting, creative development, and performance tracking.
• Analyze campaign data to identify trends, optimize strategies, and improve return on investment (ROI).
• Identify opportunities for A/B testing and continuous experimentation to refine campaign effectiveness.
• Collaborate with internal teams to align campaign messaging, creative assets, and business objectives.
• Partner with Business Analytics and Sales teams to refine attribution models, performance dashboards, and recurring reports.
• Communicate program results to key internal stakeholders, providing actionable insights.
• Manage day-to-day interactions with third-party vendors and platform representatives to resolve issues, develop strategic roadmaps, and optimize campaign success.
• Stay ahead of emerging trends, evolving best practices, and new technologies in performance marketing to drive continuous innovation and maintain a competitive edge.

REQUIRED QUALIFICATIONS:

The ideal candidate should possess the following qualifications:

• 6+ years of hands-on experience in performance marketing, with a strong track record of driving revenue growth through paid media with an omnichannel approach.
• Advanced analytical skills with experience in data analysis tools such as Looker, Excel, or similar platforms.
• Strong understanding of first-party data, conversion tracking, and attribution models.
• Proven expertise in managing and optimizing campaigns across multiple paid media channels, with a focus on maximizing ROI and improving lead quality.
• Excellent communication and collaboration skills, with the ability to work effectively across teams and influence key stakeholders.
• Creative problem solver with a passion for testing, iterating, and refining digital marketing strategies.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Results-driven mindset with a focus on delivering measurable business outcomes and achieving growth targets.
• Upbeat, team-oriented, and collaborative personality.
• A background in Beauty, Cosmetics, or CPG industries is an asset

Note:
We appreciate and thank all applicants for their interest in the role. However, only candidates who meet the qualifications and requirements of the position will be contacted for further consideration.

AI may be used to support certain administrative aspects of our recruitment process. However, all applications and resumes are reviewed by qualified human reviewers, and all screening and hiring decisions are made solely by the hiring team.