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Influencer Partnerships Manager

Vaughan, ON

Posted: 03/01/2024 Employment Type: Full-Time Specialization: Marketing & Creative Job Number: 30351

Job Description

POSITION ID #30351

TITLE: Influencer Partnerships Manager

LOCATION: GTA - North Toronto area
WORK TYPE: HYBRID - 3 days in-office

ABOUT OUR CLIENT:

Our client, a high-growth personal care company, is looking for a creative, seasoned, and enthusiastic Influencer Partnerships Manager to join their team. This is an exciting opportunity for a driven and innovative professional with a background in the Beauty, Cosmetics, Personal Care, Fashion/ Lifestyle, or CPG industries. This role is ideal for an initiative-taker, who has a keen eye for social trends, has obsessive attention to detail, and is passionate about content that engages and that drives business impact.

RESPONSIBILITIES:

The Influencer Partnerships Manager will be responsible for the following:

  • Influencer Management - developing and executing strategies to identify and engage with high-quality creators
  • Strategically identify and recommend high-quality paid influencer partnerships.
  • Establish a model for influencer compensation evaluation and benchmarks
  • Manage and execute in-house paid influencer campaigns
  • Manage influencer outreach, negotiations, contracts, creative briefs, and product education
  • Work with cross-functional teams such as Marketing Comms and PR to negotiate partner agreements, and manage in-house initiatives.
  • Develop, track, and maintain influencer and creator databases
  • Analyze campaign performance and report on the effectiveness of campaigns to inform future campaigns
  • Manage influencer agency partners, and assist with any campaigns not managed in-house
  • Serve as the main liaison between Marketing Communications/ Brand Teams on any agency-led influencer engagements
  • Monitor and manage budgets for influencer campaigns, and allocate resources for content creation as applicable
  • Collaborate with Senior management on Influencer budget requirements
  • Partner with key internal stakeholders and agency partners to develop and implement innovative strategies and promotional elements that drive sale
  • Evaluate the performance of executed activities and campaigns to ascertain their effectiveness in meeting brand objectives
  • Track performance, identify issues, trends, and opportunities, and continuously improve plans and their execution

QUALIFICATIONS:

  • 7+ years' experience in Beauty, Cosmetics, Personal Care, and/ or related industries
  • 5+ years experience in an Influencer Marketing role
  • Strong communication and interpersonal skills
  • Strong project management skills and organizational skills
  • Entrepreneurial spirit, curiosity, and initiative driven to remove obstacles and accomplish goals
  • Great relationship-building skills, strong collaborator
  • Ability to take direction well and work in a team environment
  • Familiarity with Influencer contracts and usage agreements
  • Familiarity with social media and/ or influencer campaign reporting tools
  • Strong passion for beauty and trends, understanding of haircare and personal care market dynamics
  • Knowledge of category (major competitors, target users, industry trends)
  • Able to multitask and pivot quickly and adapt easily to strategy or deadline changes
  • High proficiency in MS Excel, Word, and PowerPoint.
  • Hybrid Office: Able to work in the office at least 3 days/week
  • Bachelor’s Degree (BS/BA in Business, Marketing, Social Sciences, Psychology, Sociology, Economics, or related field)
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