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Influencer Partnerships Manager

Vaughan, ON

Posted: 03/01/2024 Employment Type: Full-Time Specialization: Marketing & Creative Job Number: 30351

Job Description


TITLE: Influencer Partnerships Manager

LOCATION: GTA - North Toronto area
WORK TYPE: HYBRID - 3 days in-office


Our client, a high-growth personal care company, is looking for a creative, seasoned, and enthusiastic Influencer Partnerships Manager to join their team. This is an exciting opportunity for a driven and innovative professional with a background in the Beauty, Cosmetics, Personal Care, Fashion/ Lifestyle, or CPG industries. This role is ideal for an initiative-taker, who has a keen eye for social trends, has obsessive attention to detail, and is passionate about content that engages and that drives business impact.


The Influencer Partnerships Manager will be responsible for the following:

  • Influencer Management - developing and executing strategies to identify and engage with high-quality creators
  • Strategically identify and recommend high-quality paid influencer partnerships.
  • Establish a model for influencer compensation evaluation and benchmarks
  • Manage and execute in-house paid influencer campaigns
  • Manage influencer outreach, negotiations, contracts, creative briefs, and product education
  • Work with cross-functional teams such as Marketing Comms and PR to negotiate partner agreements, and manage in-house initiatives.
  • Develop, track, and maintain influencer and creator databases
  • Analyze campaign performance and report on the effectiveness of campaigns to inform future campaigns
  • Manage influencer agency partners, and assist with any campaigns not managed in-house
  • Serve as the main liaison between Marketing Communications/ Brand Teams on any agency-led influencer engagements
  • Monitor and manage budgets for influencer campaigns, and allocate resources for content creation as applicable
  • Collaborate with Senior management on Influencer budget requirements
  • Partner with key internal stakeholders and agency partners to develop and implement innovative strategies and promotional elements that drive sale
  • Evaluate the performance of executed activities and campaigns to ascertain their effectiveness in meeting brand objectives
  • Track performance, identify issues, trends, and opportunities, and continuously improve plans and their execution


  • 7+ years' experience in Beauty, Cosmetics, Personal Care, and/ or related industries
  • 5+ years experience in an Influencer Marketing role
  • Strong communication and interpersonal skills
  • Strong project management skills and organizational skills
  • Entrepreneurial spirit, curiosity, and initiative driven to remove obstacles and accomplish goals
  • Great relationship-building skills, strong collaborator
  • Ability to take direction well and work in a team environment
  • Familiarity with Influencer contracts and usage agreements
  • Familiarity with social media and/ or influencer campaign reporting tools
  • Strong passion for beauty and trends, understanding of haircare and personal care market dynamics
  • Knowledge of category (major competitors, target users, industry trends)
  • Able to multitask and pivot quickly and adapt easily to strategy or deadline changes
  • High proficiency in MS Excel, Word, and PowerPoint.
  • Hybrid Office: Able to work in the office at least 3 days/week
  • Bachelor’s Degree (BS/BA in Business, Marketing, Social Sciences, Psychology, Sociology, Economics, or related field)
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