Senior Director, B2B Marketing

About the Role

Our client is looking for an experienced B2B marketing leader to oversee a two-pillar organization—Product Marketing and Campaign/Demand Marketing—supporting both marketplace (media/marketplace solutions) and SaaS businesses. In this role, you’ll shape a unified brand strategy while enabling product-specific differentiation, and partner daily with Sales, Product, RevOps, Customer Success, Finance, and Analytics to deliver full-funnel growth from awareness to revenue. The base salary range for this role is $160,000 - $200,000.

What You’ll Do

Strategy & Planning

• Develop annual and quarterly B2B marketing strategies and investment plans aligned to growth targets.

• Create unified messaging architecture, brand guardrails, and positioning across the portfolio.

• Own the B2B marketing scorecard (pipeline, revenue influence, CAC/LTV, win rates, adoption, retention) with clear KPIs and governance.

Product Marketing

• Build and maintain buyer personas, JTBD frameworks, and buyer journeys using customer and market insights.

• Lead value propositions, positioning, competitive intelligence, battle cards, objection handling, and win/loss analysis.

• Drive GTM for major product releases, including narrative development, readiness, pricing/packaging partnership, launch tiering, and adoption plans.

• Deliver high-impact sales enablement content and measure its influence on conversion and win rates.

Campaign & Demand Marketing

• Translate strategy into integrated campaigns across email, paid media, social, events, webinars, PR, and web.

• Lead Marketing Operations, including Marketo architecture, lifecycle design, lead scoring, segmentation, experimentation, and Salesforce alignment.

• Manage B2B communications (sales supports, adoption drips, lifecycle nurtures) and drive thought leadership and PR.

• Plan and execute owned and third-party events with clear pipeline attribution and ROI discipline.

Insights, Budget & Performance

• Maintain customer and market insight loops to inform GTM, roadmap, and pricing decisions.

• Own and allocate the B2B marketing budget; oversee vendor and agency relationships.

• Lead weekly and quarterly performance reviews; uphold data standards and dashboard accuracy.

What You Bring

• 10+ years of progressive B2B marketing leadership in SaaS and/or marketplaces, with multi-product portfolio experience.

• Proven leadership across both Product Marketing and Demand/Campaign teams with full-funnel accountability.

• Deep experience in GTM strategy, competitive positioning, and sales enablement.

• Hands-on expertise with marketing automation and CRM (Marketo, Salesforce), lifecycle design, and attribution.

• Strong operational mindset with budget ownership, vendor management, and change management experience.