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Director of Business Analytics

Vaughan, ON

Posted: 10/04/2024 Employment Type: Permanent Specialization: Information Technology Job Number: 6291

Job Description

POSITION ID # 31944

TITLE: Director of Business Analytics

LOCATION: GTA - North Toronto area

WORK TYPE: HYBRID - 3 days in-office



ABOUT OUR CLIENT:

Our client, a high-growth beauty and personal care company, is seeking a Director of Business Analytics to lead and enhance their data-driven decision-making capabilities. This role will be pivotal in providing insights that drive business performance, primarily focusing on retail and e-commerce platforms. The ideal candidate will transform data into actionable strategies and collaborate with cross-functional teams to support overall business goals. This is an exciting opportunity for a data-savvy leader to influence business strategies and contribute to the company's growth by turning data into actionable insights. A background in the Beauty, Cosmetics, Personal Care, Fashion/ Lifestyle, or CPG industries is an asset.


RESPONSIBILITIES:

The Director of Business Analytics will perform a diverse range of functions including but limited to:

  • Lead data integration efforts across multiple platforms, including retail portals, e-commerce systems, and internal databases (i.e. Amazon Vendor & Seller Central, Nielsen databases, etc)
  • Clean and transform raw data into organized datasets for detailed analysis and reporting.
  • Develop automated performance reports tailored to stakeholders, such as executive leadership, marketing, sales, and finance teams.
  • Design dynamic dashboards and data visualizations using tools like Power BI and Tableau to provide real-time insights.
  • Analyze sales performance and consumer data to uncover trends and identify growth opportunities.
  • Track and monitor key performance indicators (KPIs) related to sales, market share, product performance, and promotional effectiveness.
  • Provide detailed analysis of pricing strategies, promotions, and category performance to inform decision-making.
  • Utilize consumer insights, including data from Nielsen and retailer loyalty programs, to drive recommendations on product assortments, pricing, and promotional tactics.
  • Collaborate with marketing and sales teams to refine strategies based on data-driven insights.
  • Lead the evaluation of performance across retail and e-commerce platforms, optimizing sales and marketing initiatives.
  • Manage paid media performance, analyzing ROI and suggesting improvements for future campaigns.
  • Work closely with cross-functional teams to ensure data strategies align with business objectives and marketing plans.
  • Oversee the integration of shopper insights into broader sales and marketing strategies, identifying trends in consumer behavior.
  • Conduct competitor analysis and market trend research, advising on strategic adjustments to stay competitive.
  • Implement and manage processes for ensuring data accuracy, consistency, and quality across all platforms.
  • Provide recommendations to optimize digital strategies, including e-commerce traffic, conversion rates, and customer retention.
  • Serve as the primary contact for analytics inquiries, ensuring clarity and alignment across departments.
  • Manage multiple analytics projects, balancing long-term strategic initiatives with short-term business needs.
  • Provide mentorship to junior analysts and team members, fostering a culture of continuous improvement.


REQUIRED QUALIFICATIONS
:

The ideal candidate should possess the following qualifications:

  • Bachelor’s degree in Business, Data Analytics, Statistics, Economics, or a related field.
  • 5-8 years of experience in business analytics or data management, ideally within the consumer packaged goods (CPG) industry.
  • Experience with marketing/marketing analytics
  • Strong proficiency in Excel, including advanced functions (Power Query, PivotTables, VBA).
  • Experience using business intelligence tools like Power BI, Tableau, or similar platforms.
  • Familiarity with consumer insights tools such as Nielsen, IRI, or retailer loyalty databases.
  • Proven track record in developing and delivering performance reports, insights, and actionable recommendations.
  • Strong organizational skills with the ability to manage multiple projects and prioritize effectively.
  • Excellent written and verbal communication skills, with the ability to present complex data to non-technical audiences.


PREFERRED QUALIFICATIONS:

  • Master’s degree or MBA in Business Analytics, Data Science, or a related field.
  • Experience working with large-scale datasets from retail portals like Amazon Seller/Vendor Central, Walmart, or similar.
  • Advanced knowledge of SQL, R, or Python for data analysis and model building.
  • Prior experience in the consumer packaged goods (CPG) industry, with a focus on market and consumer behavior analysis.
  • Experience with predictive analytics and building forecasting models to support business decisions.
  • Experience in implementing or optimizing analytics systems and tools within an organization.
  • Familiarity with e-commerce performance metrics and digital sales strategies.
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About Vaughan, ON

Ready to embark on a new career journey? Explore our job opportunities in the vibrant city of Vaughan, Ontario! Known for its rich cultural tapestry and thriving economy, Vaughan offers a unique blend of urban conveniences and natural beauty. Home to attractions like Canada's Wonderland, the McMichael Canadian Art Collection, and the beautiful Boyd Conservation Park, this area provides an enchanting backdrop for your professional growth. From savoring delicious Italian cuisine in the city's Little Italy district to catching a show at the famous Vaughan City Playhouse, there's no shortage of experiences to enjoy while advancing your career. Join us in discovering the endless possibilities that await you in Vaughan!