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Digital Marketing Specialist

Stoney Creek, ON L8E 2N7

Posted: 11/19/2023 Employment Type: Full-Time Specialization: Marketing & Creative Job Number: 29705 Salary / Pay Rate: $65,000.00

Job Description


WORK TYPE: On-Site - 5 Days per week to start -

Location: Greater Hamilton Area - Hamilton, Stoney Creek, Burlington, Waterdown, Grimsby, Ancaster

Compensation: between $55, 000-$65, 000 - depending on experience

About Our Client:

Our client, a leading manufacturer, is looking to hire a Digital Marketing Specialist to join their team. This is a great opportunity for a recent college or university graduate with a marketing degree or diploma, with a strong understanding of digital marketing, social media, content marketing, website creation, SEO, etc. In this position, you will gain the experience to become a well-rounded digital marketer who will be responsible for strategy, developing marketing programs, campaigns, content creation, social media campaigns, and growth marketing. The ideal person for this position is ambitious, business savvy, looking for a challenge, wants to be hands-on, and understands that marketing can drive business growth. They will be a one-person marketing team, where all marketing goes through you —from planning to design to execution. Are you up for the challenge?


In this role, you will be responsible for performing a diverse range of functions including but not limited to:
  • Develop and execute a digital marketing strategy
  • Manage the creation and scheduling of social media posts and content for Instagram, Facebook, Twitter/ X, TikTok, and other social media platforms
  • Manage content development including writing the copy, editing the graphics, and scheduling and managing each campaign
  • Manage email marketing, including a weekly product email flyer that is sent to distributors
  • Manage, plan, and update the marketing calendar
  • Qualify and distribute leads to sales and distributors
  • Event planning for trade shows and industry events
  • Maintain the website with new content, regular updates, and perform SEO optimization
  • Vendor management with all marketing, web, and advertising partners

  • 1+ years experience in B2B digital marketing
  • Diploma or degree with a marketing specialization
  • Experience and/ or Strong understanding of social media marketing and digital marketing
  • Strong familiarity with various social media platforms (Facebook, Instagram, LinkedIn, Twitter/ X, TikTok, YouTube, etc)
  • Knowledge and experience with Adobe Creative Cloud or Canva to update marketing collateral
  • Can design and create new assets and templates when required or work with designers to explain what is needed
  • Excellent verbal and written communication skills
  • You are a strong storyteller, you know how to bring a brand to life
  • High attention to detail. You work through the details and don’t let anything fall through the cracks
  • Excellent project management and administrative skills. You bring order and structure to busy work environments
  • Excellent interpersonal skills. You’re a good soul, fun to work with, and customers love you
  • Self-starter, independent, and proactive but also a strong team player
  • Experience managing and scheduling content in social channels using social scheduling tools and/or marketing automation
  • A portfolio of writing and marketing samples would be an asset
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