POSITION ID # 33221
Position: Brand Director
Location: GTA – North Toronto area
Work Type: HYBRID – 3+ days in-office per week
Salary Range: Competitive Base + bonus

About Our Client:

Our client is a fast-growing consumer products company in the personal care space with a portfolio of high-performing, culturally relevant brands distributed across North America. Known for their innovation, bold marketing, and entrepreneurial spirit, they are seeking a Brand Director to lead one of their top-performing brands.

This is a high-impact leadership role for a hands-on, strategic brand marketer who has owned the entire brand lifecycle end-to-end —from insight and concept development through launch execution, storytelling, and commercial performance. You’ll work cross-functionally across product development, sales, creative, and communications to bring new products and campaigns to life in a fast-paced, collaborative environment. The ideal candidate brings both the vision of a brand strategist and the drive of an operator, thriving in fast-paced, lean environments where results matter.

Responsibilities:

The Brand Director will be responsible for the full ownership of the assigned brand—including brand strategy, brand innovation, product pipeline development, go-to-market planning & execution, and P&L performance.
Key responsibilities include:

• Lead brand planning and define the brand’s long-term purpose, positioning, and growth strategy
• Own the full brand lifecycle—from consumer insight and innovation through product development, launch, and in-market performance
• Manage the end-to-end stage-gate innovation process, including white space analysis, concept validation, COGs/pricing strategy, packaging, and feasibility
• Collaborate with Product Development, Regulatory, and Creative to bring high-quality, consumer-first products to market
• Translate the brand strategy into 360 marketing campaigns across digital, social, influencer, in-store, PR, and ecommerce
• Partner with Sales and Demand Planning on retail strategy, promotions, and channel-specific execution
• Develop retailer presentations and support sell-in of new products and brand stories
• Monitor business performance using Nielsen, IRI, POS, and consumer insights tools
• Track KPIs, identify growth opportunities, and continuously improve brand performance
• Lead or mentor one or more direct reports

Required Qualifications:

• 8+ years of progressive experience in brand marketing or brand management
• Experience within beauty, personal care, wellness, fashion, or CPG preferred
• Proven full lifecycle ownership of a brand—from strategy and concept development through product innovation, commercialization, and in-market performance
• Strong understanding of North American retail and consumer dynamics, particularly in mass, drug, or specialty retail channels
• Deep knowledge of the product development process, including stage-gate, feasibility, pricing, packaging, and cross-functional execution
• Proven experience managing the financial viability of product launches, including pricing strategy, target COGs, and collaboration with Operations and Finance teams
• Skilled in using Nielsen, IRI, POS, and consumer data tools to inform strategy, track KPIs, and optimize brand performance
• Experienced in leading new product launches and managing cross-functional teams across product, sales, creative, regulatory, and eComm
• Strong presentation, storytelling, and communication skills; confident in influencing internal stakeholders and retail partners
• Strategic thinker with strong executional discipline and attention to detail
• Entrepreneurial and collaborative mindset—thrives in fast-paced, agile environments
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• Must be available to work on-site 3-4 days/week